THE TALE OF THE MAGICAL ELIXIR
EXPLORE THE LORE
A TALE OF GODS, RABBITS AND MEZCAL...
THE ELIXIR OF THE DIVINE
It all began in ancient Mesoamerica, where a sacred tradition unfolded. It was said only revered priests or the spirtual elite were allowed to commune with the gods. They did so through the ritual drinking of beverages crafted from agave.
THE LEGACY OF 400 RABBITS
The gods of these drinks were collectively called centzon-totchtin or “400 rabbits” in Nahuatl. The number 400 was synonymous with “innumerable” and “uncountable”. Today, their ethereal presence and boundless magic lives on, whispered in every sip of Mexico’s revered 400 Conejos® Mezcal.
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